Consumer & Retail

We create best practices with our retail clients in how to use advanced analytics and insights from consumer data to offer added services and greater customer value. We offer practical and creative advice in combining the online and offline customer experience, integrating emerging technologies in an integrity-friendly manner.

Our lawyers’ provide precise and extensive support across a range of areas including franchising, distribution, agency, advertising and consumer protection. We also advise on internet law, e-commerce, online payments, regulatory, privacy, technology and brand protection.

Notable highlights:

• Our team advised a Nordic retail chain in the development and operation of its loyalty programme and mobile application with an international roll-out. 
• We advise a European e-commerce actor in the capacity of their external Data Protection Officer, providing strategic and operational support in data protection compliance.
• We advised a digital pharmacy in its enforcement process before the Swedish data protection supervisory authority.
• We advise several online marketplaces in their offerings directly to consumers within sectors like construction, home styling, bargains, long-term home rentals, etc.