Advertiser Agreement (Influencer Agreements)

You need an advertiser agreement with your influencer or blogger to regulate how your business and products are marketed, on which platforms and under what circumstances. The case law of influencer agreements is evolving and there are now many issues to resolve steering up a digital marketing campaign:

• The time period of advertisment
• How the service/product may be presented
• Any particular requirements or expectations on the influencer's behaviour (a so-called moral clause) to prevent bad pr and unexpected events
• The rates and payment terms
• Cancellation
• Liability of your company

Advertiser agreements exist in different forms and versions and we have experience with them all - barter agreements with influencers, influencer agreements, purchase of billboard space agreements and sponsor agreements.